Retail & Technology Executive

Make ambition something people can act on

A plan becomes useful when people understand the choices behind it and have the authority to act. I lead with clear commercial priorities, trust in the team and accountability for what we deliver.

My career spans consumer goods, regulated retail and entrepreneurship. I bring commercial judgment, people and technology together to help businesses grow.

Rodrigo Sandoval

Retail experience. A founder’s perspective.

My commercial foundation includes category management and sourcing at Walmart. I have also developed sourcing and production strategy and worked with suppliers on commercial growth.

I founded Sleep Science, developing and publishing sleep-focused mobile apps, and Lizard Emotion, launching and operating apparel ecommerce stores. Today, I lead retail and technology at Kindling.

  • Featured perspective

    Give people authority they can use

    When a team carries responsibility but the leader keeps the information and authority, waiting for permission is a sensible choice. Real delegation changes that balance.

Experience

Building through growth and change.

At Kindling, I have helped lead substantial retail growth, working with the team to develop digital retail, training and the capabilities needed to open and operate stores.

I developed a long-term sourcing and production strategy with teams in North America and Europe. The plan received executive approval. My work in production automation also included bakery lines that went into operation and reduced labour hours.

Executive and board conversations.

I welcome discussions about growth strategy, leadership development and technology investment, where commercial ambition needs to be matched by the ability to deliver.